Let's Create Personas

What are personas?

• Main Idea:

  • Focus on the individuals rather than groups

  • Promote empathy

  • Representation of users

  • Real people have limited abilities to be rep’d as people

  • Typically we think occupation but through Personas we can personify the roles who we try to cater to.

  • Great way of representing their clients with their products design

  • Presenting with individuals are more effective

• Person Positivity Bias

  • Presenting with individuals are more effective

  • Brain thinks about individuals more than groups of people

• The Scope Severity Paradox: Why doing more harm is judged to be less harmful

  • We feel more strongly about individuals than groups

• Find who these people are

  • Interests...

  • Behaviors...

  • Motivations...

  • Circumstances…

• Personas are mockups of real people

  • Takes possibly a long time to create

• Minimal Personas

  • Name, age, other details of real people..(ex. Sally, age 27)

  • Photo of a person doing a thing… why we are interested in them for product

  • Primary goals… why

  • What they want to achieve

  • Before and after interaction with our solution

• Extended personas

  • Lifestyles, interests, and hobbies (More specific traits)

  • Personas should not have unpleasant characteristics

• Design Research Personas: Research user communities including relevant information

• Market research personas

  • Based usually from bigger companies to support design research personas.

• Forget about demographics: not a motivating factor

• 1 and/or 2 primary personas needed: Split systems into parts -> specific to one person

• Primary persona: Person who is involved

• Secondary persona: not the people who we build the system for but who we involve in it.

• Some companies might have only 1 persona

• Should make sure that product must be accessible by those with disabilities

• Recruits can be hired to give feedback and be inspirations for personas.

• Personas can be presented through merchandise

• Personas should appear in easy to read places within the work space

• Creating Personas:

  • Name

  • Photo

  • Role

  • Description

  • Motivation

  • Why>How

  • Expression